Nowadays, we are met by advertisements everywhere we go – and the internet certainly isn’t an exception. As it has been quite a while since advertisements first found their way to the biggest social media pages like Facebook and YouTube, most of us have gradually become used to their presence. Although ads are now an integrated part of many websites, it doesn’t mean that we don’t notice them anymore. As a result, it’s almost a bit relieving when you open a website and find that for once it isn’t completely filled up with advertisements.
Although there’s no doubt about the fact that most people find too many ads annoying, it seems that advertisements on social media platforms are here to stay. This conclusion can be drawn, as more and more sites gradually choose to focus their future developments on the benefits of advertisement. The latest social media webpage that has chosen to join the group of ads-filled pages, is Tumblr.
Tumblr is a microblogging website that was founded in 2007 and has been owned by Yahoo since 2013. Yahoo is currently in the process of being acquired by Verizon – a deal, which obviously also affects Tumblr. For a couple of years, Tumblr hasn’t been particularly eye-catching, but during this summer a lot of new features have been introduced on the platform. According to the founder of Tumblr, David Karp, these features includes a new GIF-maker, live-video and some adjustments to the messaging function. Besides that, comes their latest and largest development; the launch of a new advertising program. This program is going to place ads on all of Tumblr’s around 306 million blogs. For the users of Tumblr, it means that they have to prepare themselves to see ads on every blog – including their own.
But Tumblr is not alone. Pinterest, another social media platform, which is known as the “catalog of ideas”, has chosen to increase their focus on the possibilities that ads bring. Pinterest already does have ads on their page, but as they constantly want to develop, they recently launched a new feature that gives the marketers the opportunity to share video advertisements, also called “Promoted videos”.
The reason behind the increased focus on advertisement is the same, no matter if we are talking about Tumblr, Pinterest or the largest social media platforms like Facebook and YouTube. By having ads on their sites, they’ve opened another platform for brands to expose to the consumers.
So, no matter if you like ads or find them totally annoying one thing is for sure; They are not going anywhere.